Tuesday, July 10, 2012

SS13 - The story so far........

Shooting the lookbook of a new collection is always such a joy as it’s the moment that the initial idea turns into a reality. During the design stage, images float around my mind endlessly of the girl who would wear my clothes and how the finished product will look.

SS13 – The Idyllic Hour is about an English Rose in an eastern world and how the two intertwine seamlessly. It explores the love that we have for each other, the cities that we live in and how everything shapes us to be the people that we are......
The below shots are from the day of the shoot and don’t reveal too much but stay tuned for the full story behind the collection and the final lookbook.

 The collection & new branding
 A selection of gorgeous shoes
 Amazing make-up artist Michelle working her magic on Morven
Lunch with the wonderful team
Photograher - Claire Pepper www.clairepepper.co.uk
Hair & Make-up - Michelle Dacillo www.michelledacillo.com
Model - Morven @ Premier
Assistant - Rachel Cowlard