Tuesday, March 23, 2010

SS11 Origami Dolls Lookbook Shoot

A rare day of sunshine in London sets the scene for the shoot of my SS11 collection Origami Dolls. Ideas float around my mind like soft feathers of how to shoot a simple lookbook with an editorial twist.

My stylist Ellie Ward pulls out crochet oatmeal socks, suede sandles and piles of straw hats to squeals of delight (mine), while my talented photographer, Amberly Valentine gets the lighting just so. Down the hallway in the eerily quiet building, Tano fixes the hair into outrageous styles resembling beautifully crafted bird nests while Melodie applies fairytale inspired make-up.

Alex Skilbeck and Daisy Wilkins step into their first outfits and with their sweetly made up faces and broken poses they look like perfect dolls. I take a moment and feel myself exhale at the thought that the first step is coming to an end.

Everything runs smoothly without so much as a shaky start. The shots are darkly romantic showing the clothes beautifully and creating the story that was once just sketches on a page.

The lookbook is complete and the next chapter begins......

Amberly @
Tano @
Melodie Briere @
Alex Skilbeck @
Daisy Wilkins @